Why didn't the automatic email go out? Premium
This feature is part of the Premium plan.
Check Settings, Automatic email, Email sends: the Waiting tab shows what is waiting to send or for your approval, the Sent tab shows what went out and why something was skipped.
The usual reasons: the master switch is off; the student has no email address or unsubscribed; the event happened before you switched it on, since no email ever goes for an old event; the student already got the same template within 14 days; the template is in Ask me first mode and the suggestion is waiting in your notifications; or it is due between 9 pm and 8 am, when it goes at 8 am. The birthday, milestone and we-miss-you emails additionally need the student's May get greeting and win-back emails switch to be on, and the birthday email needs a birthday on the record. A lead only gets emails in new or contacted status, no longer once won or lost.